Pushing Through the Noise: What Gets the Attention of GCs and Business Execs. As more law firms increase the amount of content pushed out to clients and potential clients, how do they really get their attention? And almost as important, how do they lose it? | General Counsel, Innovation, Legal
Pushing Through the Noise: What Gets the Attention of GCs and Business Execs. As more law firms increase the amount of content pushed out to clients and potential clients, how do they really get their attention? And almost as important, how do they lose it?
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By Heather D. Nevitt, Editor-in-Chief of Corporate Counsel and Inside Counsel and Editor in Chief of Texas Lawyer
| General Counsel, Legal Media
As general counsel in a large company, your environment is fast paced and ever-changing. Words like “disruption” or “evolving landscape” are often used to describe the current legal industry. Take this atmosphere and then add into the mix the albatross of cybersecurity — and there in the middle of the swirling storm, you will find the GC.
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