Last week I sat for a panel discussion at Folio Show 2018 on how companies can better leverage big data, both from a marketing standpoint but also in how we build out products, strategies, and solutions for our customers. Today, data informs every business decision we make, and making sense of it all has become both a challenge and an opportunity. With so much data at our fingertips, it’s more important than ever to capture and provide that data for clients in a way that provides actionable insights and strategies.
Oct
18
2018
Last week I sat for a panel discussion at Folio Show 2018 on how companies can better leverage big data, both from a marketing standpoint but also in how we build out products, strategies, and solutions for our customers. Today, data informs every business decision we make, and making sense of it all has become both a challenge and an opportunity.
Jun
15
2018
Tell me, how many “We’ve updated our Privacy Policy” emails did you get the final two weeks of May? For me, it fell somewhere on the scale between “I wish I could see other emails on the first page” and “Please help, my computer is melting.”
Apr
27
2018
Pushing Through the Noise: What Gets the Attention of GCs and Business Execs. As more law firms increase the amount of content pushed out to clients and potential clients, how do they really get their attention? And almost as important, how do they lose it?
Oct
23
2017
Innovating in a mature company is hard. That’s certainly not news to anyone who’s tried to do. It’s not the technology or the intricacies of business models that make it hard, it’s the real financial limitations of legacy products that still contribute and a process that has been ingrained for years.
Mar
31
2016
Who cares about a launch of a brand? Especially when it’s not new—it’s the same brand, same name but new tagline—it’s spiffed up. Why does it matter? Why should readers and marketers care?